Nine real cases. Five deceptive tactics.
One thing corporations don’t want you to know.
Every day, consumers navigate a marketplace filled with promises – “sustainable,” “eco-friendly,” “green.” But too often, these labels are designed to deceive. Greenwashed 2025 pulls back the curtain on greenwashing: The deliberate tactics a wide variety of entities use to misrepresent their environmental impact, exploit consumer trust, and avoid accountability for the real harm they cause to people and the planet.
This year’s report examines nine real cases from 2025, spanning industries from consumer goods and fashion to agriculture, waste management, and government. From Procter & Gamble’s questionable use of forestry certifications on Charmin packaging, to PepsiCo quietly abandoning its sustainability commitments, to Nike and Lacoste running ads with unsubstantiated “sustainable” claims – the pattern is consistent: Entities prioritize profit over people, and polish over truth. Greenwashed 2025 breaks down five key greenwashing tactics – greencrowding, greenlabeling, greenlighting, greenrinsing, and greenshifting – giving you the vocabulary and the lens to recognize deception when you see it.
But this report isn’t just about exposing wrongdoing – it’s about empowering action. Whether you’re scrutinizing a label at the grocery store, supporting Truth in Labeling legislation, filing a complaint with a consumer protection agency, or joining a legal campaign against a polluter, your voice carries weight. Greenwashing thrives on confusion and passivity. Knowledge is the antidote.