Reduce, reuse, recycle – it’s more than just the catchy slogan you’ve heard since grade school.
These three words are the blueprint for a Zero Waste future. A future where products are designed to last, where stores sell your favorite brands in reusable containers, and where waste becomes the exception, not the norm.
Why the Three “R’s” Matter
The U.S. produces over 239 million tons of trash each year – and that number keeps growing. Given how our current economic and waste systems work, this isn’t surprising. Companies are free to use massive amounts of energy to extract limited resources from the earth. And all so they can create single-use products. What’s more, most of these products aren’t designed to be recyclable. So, they end up in landfills and incinerators where they pollute our environment and threaten the health of our communities.
It doesn’t need to be this way. We can ditch our throwaway culture for a world where products are designed to be reused over and over again. And others are designed with recyclability in mind.
Just Zero’s Vision
Imagine a world where waste isn’t inevitable, it’s rare. Where things aren’t thrown away but reused and repaired. A world where waste isn’t something we are stuck managing, but something we are all actively working to prevent. A world where the things we buy aren’t built for a moment, but for a lifetime. Where our food, cosmetics, soap, and everything in-between isn’t needlessly wrapped in layers of plastic.
At Just Zero, we don’t see this world as science fiction, we see it as the future – one that is necessary and achievable. By implementing the right policies and programs, we will not only minimize waste, but eliminate it. And, we will ensure that products aren’t designed to be thrown away, but reused, repaired, and recycled back into circulation.
Our Approach
At Just Zero, reduce, reuse, and recycle aren’t words – they’re mandates. They’re the driving force behind our efforts to implement real, meaningful solutions that phase out toxic landfills and incinerators.
To make this our reality, we help develop laws and regulations that enhance the aspects of our waste system that work, and fix the parts that are broken. We work with legislators and government agencies to rethink how we approach waste management in a way that implements solutions to our current throwaway culture. By doing so, we help create community-centered systems that save money, minimize pollution, and create jobs.