A Look at Corporate Greenwashing and Tips on How to Spot It
Many of us worry about how climate change and environmental degradation put current and future generations in danger. Yet several companies build their entire profit model on practices and materials that exploit and damage our environment and communities. That is why consumers around the world look to make environmentally friendly choices when deciding where to spend their money.
But to make these choices, we are often forced to rely on what companies tell us about their business and products through labels, marketing, and advertisements. As consumers, we may have a natural tendency to trust what companies claim. But too often, companies actively mislead the public or fail to disclose potential environmental dangers and health risks associated with their products and practices. And, unfortunately, these companies are often not alone. Elected officials, government agencies, trade associations, nonprofits, and many other powerful interests with wide audiences can help spread these misleading and deceptive messages. This deception is known as greenwashing, and it can lead to serious consequences.
Given how tricky it is to navigate greenwashing, Just Zero works to put power back in your hands so that you can make purchasing choices based on your values. Through this report’s analysis of 2024 greenwashing cases, we aim to strengthen your defenses against deceptive environmental claims. Read the full report: